James Michael Lafferty is the Chief Executive Officer of Fine Hygienic Holding, and has often been described as one of the most unique and diversified CEOs in the world today. With a marketing and general management career that spans over 30 years, he is among the leading global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world"s leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola.
